Connectivity and the Sports Tech Revolution

Technology is shaping the way we experience, share and connect during sporting events. Connectivity has never been more important. HPE Matter addresses how stadiums handle the data overload from thousands of fans all going online at the same time.

422 South was asked by the Quartz Creative Services team to create a film which showed how they process massive amounts of data to enable instant match replay from your smartphone, directions to your seat, huge surges in ‘selfie uploads’; exploring how technology and data effect all aspects of live sporting events today. The stadium app allows the users to order food from their smartphone and team owners to track attendance and social media sentiment!

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