We were extremely happy to have been approached by Domino Records to produce Melody’s Echo Chambers new music video.It’s a beautiful track – please do have a listen, and we hope you enjoy the video.
Our Creative Team’s Thoughts:
A personal message. A positive message.Drawing on the themes of loneliness and isolation. We wanted to reveal how positive connection, warmth and love between individuals can echo throughout a group to lift a community.On the surface a forest can seem like a collection of individuals but below ground they are united. A forest is a system that flourishes through sharing.In production of the promo 422 South developed its own unique form of communication between @unrealengine ,the latest real-time technology, and the more traditional Maya software. Reflecting perfectly how two different worlds can come together to produce something new and beautiful.